There’s a reason Snickers are called Snickers, and it’s not what you think at all (2024)

FAQs

There’s a reason Snickers are called Snickers, and it’s not what you think at all? ›

At the time, the couple had been planning to create a new candy bar and put it in production as a nameless bar — that is, until one of their favorite horses named Snickers died. So, to honor the horse, Ethel and Frank gave the “no-name” bar the name Snickers.

The Snickers “You're Not You When You're Hungry” slogan has been an integral part of the brand's identity since it was first introduced in 2008. The slogan communicates the idea that when a person is hungry, they are not themselves and need a Snickers bar to help them get back to their normal state.

History. In 1930, Mars introduced Snickers, named after the favorite horse of the Mars family. The Snickers chocolate bar consists of nougat, peanuts, and caramel with a chocolate coating.

Snickers and the ad agency BBDO came up with the phrase, "You're not you when you're hungry." What is the key brand message behind Snickers you're not you when you're hungry? The key brand message is that people are not themselves when they are hungry.

the act of laughing at someone or something in a silly and often unkind way: She barely stifled a snicker. His clothes prompted snickers and taunts from neighborhood boys.

Other forms: snickered; snickers; snickering. To snicker is to laugh in a mean or disrespectful way, often expressing superiority. We might snicker at a bully who walks directly into a closed door. You can also use this word's near-synonym, snigg*r, to describe a short snort of a laugh or a scornful sound.

Launched in 1866—nineteen years after Fry's created the first moulded, solid chocolate eating bar (in 1847)— Fry's Chocolate Cream is the first mass-produced chocolate bar and is the world's oldest chocolate bar brand.

The name is a portmanteau of "twin sticks". Twix was called Raider in mainland Europe for many years before its name was changed in 1991 (2000 in Denmark, Finland, Norway, Sweden and Turkey) to match the international brand name.

The award-winning “You're not you when you're hungry” campaign is created and celebrated.

It's named after the Mars first family horse.

Speaking of the Mars family, it's said that the name for this candy bar came from the family's love of horses. Not just a horse or two, we're talking about a 3,000-acre horse property called Milky Way Farms.

What was a Snickers bar called in 1990? ›

1967-1990. The satisfying product came to the UK in 1968 but was named the iconic MARATHON. This was then later changed to SNICKERS in 1990.

The original brand name for Snickers was Marathon Bar. The nutty chocolate bar, which is made up of peanuts, nougat, caramel and chocolate, was actually known as Snickers around the world - except in the UK. But in 1990, its creators Mars chose to rebrand the chocolatey treat here to align with the rest of the brand.

I love being a sausage dog! Snickers goes to the same school as Bluey and the two of them have been friends since they were babies. He is a sausage dog (otherwise known as a dachshund), who sports a yellow Aussie legionnaires' flap cap.

That's when you'll reach for foods that will deliver an energy boost: high sugar, fast-digesting carbohydrates. These stimulants actually boost dopamine production, so in affect you are self-medicating correctly, although dangerously, because these foods can contribute to weight gain as well as erratic behavior.

What was the message behind J-Hope lying in a pile of snickers in Fake Love? In the highlight reel, Jhope's mom was abandoning him. Before she left him at the fair, she handed him a snickers bar and close his eyes. After a while he opened them and saw his mother gone and had his snickers in his hand.

The four classics are Confused, Cranky, Princess, and Sleepy. The fresh line-up includes symptoms like Cray Cray, Hangry, Pouty, Klutz, and Spunky, to name a few. Others include Befuddled, Hot Mess, Scatterbrain, Bored, Comical, Rowdy, Edgy, Sawft, and Snarky.

You can't spell when you're hungry. This is a part of Snikkers' — er, Snickers' — "you're not you when you're hungry" campagin.

Mars is a global leader in snacking and its iconic SNICKERS brand has dominated the category for years by serving as a satisfying solution for those "You're Not You When You're Hungry" moments.

Official Brand Statement

“You're Not You When You're Hungry.™ SNICKERS® Satisfies.” “The world's best-selling candy bar. Packed with peanuts, caramel and nougat then coated with milk chocolate, SNICKERS® bars quickly became one of the planet's favorite treats after its introduction in 1930.”