The Mysterious Disappearance Of Hershey's Thingamajig - Mashed (2024)

The Mysterious Disappearance Of Hershey's Thingamajig - Mashed (2)

The Mysterious Disappearance Of Hershey's Thingamajig - Mashed (3)

The Mysterious Disappearance Of Hershey's Thingamajig

ByFelix Behr/

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When Food Dive reported on Hershey's new Whatchamacallit bar in January, the Whozeewhatzit, they could not help but conjure the ghost of the failed Thingamajig, the previous bar with which Hershey attempted to expand the Whatchamacallit brand over a decade ago. They noted that while the Whozeewhatzit seemed set to become a permanent addition to the Whatchamacallit portfolio, the Thingamajig had appeared in 2009, only to disappear from shelves in 2012.

The Whatchamacallit, as Food & Wine lists in a timeline of chocolate bars, was released in 1978 as a chocolate-coated bar containing crisped peanut and caramel.The Thingamajig differed by being made from cocoa crisps and is layered with peanut butter, according to Candy Blog. More importantly, the blog also notes that Thingamajig was a limited-time offer.

The mystery, however, begins when Hershey brought it back in 2011 until 2012, as Pop Rewind writes. Whether this period was also meant as a limited edition is unclear, but it's probable considering the short span of the Thingamajig's second run. Still, years later, people were leaving reviews on Amazon lamenting the loss of their beloved candy bar.

Is the Whoozeewhatzit the Thingamajig?

For those mourning the Thingamajig, the recent news from Hershey may be a blessing. In their press release for the Whozeewhatzit, they described its contents as follows: "an added peanut butter crème layer and delicious rice crisps, all covered in a chocolatey candy."

Now, that might sound similar to the Thingamajig as described in the previous section. In fact, Take Out, in their review of the Whozeewhatzit, also notices this striking similarity: "I hope it lives and thrives and does better than Thingamajig, which had the exact same components, down to the cocoa crisp base and peanut butter creme."

Why Hershey would recreate a candy bar they have already sold with a new name is not known. Perhaps they simply prefer names beginning with an interrogative pronoun to the older name that deviates from the theme. Still, theTake Out review gives the bar a B, so between that and Hershey's loss of interest in the Thingamajig, the Whoozeewhatzit is unlikely to remain long enough to finally shed light on this mystery.

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The Mysterious Disappearance Of Hershey's Thingamajig - Mashed (2024)

FAQs

Is the thingamajig candy discontinued? ›

In 2009 Hershey's introduced Thingamajig, featuring chocolate, cocoa crisps, and peanut butter inside. It was reintroduced in late 2011 on a supposedly permanent basis. However, as of 2012, according to Hershey's Chocolate World in Pennsylvania, the Thingamajig candy bar is no longer being produced.

Is the Whozeewhatzit the same as the thingamajig? ›

In fact, Take Out, in their review of the Whozeewhatzit, also notices this striking similarity: "I hope it lives and thrives and does better than Thingamajig, which had the exact same components, down to the cocoa crisp base and peanut butter creme."

What is in a Thingamajig candy bar? ›

A Thingamajig is a candy bar with a chocolate flavored cookie crisp, with a peanut butter topping and a milk chocolate coating.

What is a Whozeewhatzit? ›

Whozeewhatzit has the same basic framework as Whatchamacallit: a crispy base with a layer of another flavor on top, all coated in chocolate. But in the case of Whozeewhatzit, the crisp is chocolate and the flavored layer is peanut butter creme instead of caramel. The chocolate is still chocolate.

What is the oldest candy still in production? ›

Good & Plenty. Good & Plenty is believed to be the oldest candy brand in the USA. The pink-and-white capsule-shaped chewy licorice was first produced in 1893 in Philadelphia. It's still found at concession stands everywhere, which makes Good & Plenty a treat that can be enjoyed by candy lovers of all ages.

What is a candy that no longer exists? ›

Krackle Bar - This product is only available in the Hershey Miniatures Bulk Mix. Life Savers Wild Cherry Candy - we can't believe this either... Marathon Bar - In 1981, after an 8-year run, the braided caramel 8" candy bar was retired. It remains one of the most requested discontinued candy bars of all time.

What did they rename the Whatchamacallit? ›

After 43,000+ entries, the Whatchamacallit brand declared the name Whozeewhatzit, submitted by Lisa M. from Framingham, Mass., the winner. "The new Whozeewhatzit bar has all the wacky, crazy, chew-tastic perks that Whatchamacallit fans love, plus a few more," said Jenna Hamm, Whatchamacallit Brand Manager.

What candy bar is similar to a Whatchamacallit? ›

The bar is described as having all the goodness of the Whatchamacallit but with the addition of a peanut butter crème layer and rice crisps — the Whozeewhatzit is essentially an evolved form of the Whatchamacallit.

What is a Whatchamacallit called? ›

Whatchamacallit, a shortened version of "what you may call it", may refer to: Whatchamacallit, a placeholder name used for something whose name is unknown. Whatchamacallit (candy), a candy bar made by The Hershey Company. Whatchamacallit (album), an album by Brick Layer Cake, or the title track.

What is the oldest candy bar? ›

The Fry's Chocolate Cream, produced by J. S. Fry & Sons since 1866, consisted of a plain fondant centre enrobed in plain chocolate. It is the first mass-produced chocolate bar and predates the invention of milk chocolate.

What happened to Reese's NutRageous? ›

In 2014, "NutRageous" was rebranded as "Nut Bar" internationally and the weight of the bar was reduced from 51 g to 47 g.

What is the candy bar that is filled with coconut and enrolled with chocolate? ›

MOUNDS Candy Bars are an indulgent tast of the tropics with sweet soft coconut wrapped in rich, dark chocolate.

What's the difference between a Whatchamacallit and a thingamajig? ›

"The peanut butter and caramel taste of the Whatchamacallit just works better than the chocolate crispies in the Thingamajig. Though the Thingamajig is a little softer, so maybe it'll go easier on old people's dentures." "Thingamajig was better. It has softer and thicker chocolate around the rim.

What do you call a Whatchamacallit? ›

something unspecified whose name is either forgotten or not known. synonyms: doodad, doohickey, doojigger, gimmick, gismo, gizmo, gubbins, hootenanny, thingamabob, thingamajig, thingmabob, thingmajig, thingumabob, thingumajig, thingummy, whatchamacallum, whatsis, widget. type of: stuff. miscellaneous unspecified ...

Did the original Whatchamacallit have caramel? ›

Did WHATCHAMACALLIT Candy Bars always have caramel? When WHATCHAMACALLIT Bars were introduced in 1978, they were made of peanut butter crisp coated in a thin layer of chocolate. In 1987, the candy was modified to include caramel, peanut-flavored crisp and a chocolatey coating.

What gum brands are being discontinued? ›

CHICAGO — Ferrara Candy Co. is halting production of two iconic chewing gum brands as it evaluates consumers' changing preferences. The candy maker discontinued Fruit Stripe and Super Bubble. Ferrara quietly halted production the two lines of gums in 2022, and no longer produces any chewing gums, CBS News reported.

When did Thingamajig Candy Bar come out? ›

A history of Thingamajig

This candy was originally introduced in 1978 and had an entirely different name. The silly name of this candy bar was changed from Whatchamacallit but the general identity of the candy has always been pretty much the same.

What is the new whatchamacallit candy bar called? ›

The Whatchamacallit candy brand released a new bar called the Whozeewhatzit on Monday, marking its first new sweet treat in 10 years. The new arrival, which comes in a vibrant red wrapper with yellow and white text, consists of chocolate-covered chocolatey crisps and an added peanut butter creme layer.

What was the original whatchamacallit candy bar? ›

In 1978, The Hershey Company introduced WHATCHAMACALLIT Bars made of peanut butter crisp coated in a thin layer of chocolate.

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