![BIRDS EYE RELAUNCHES FINDUS CRISPY PANCAKES — British Frozen Food Federation (BFFF) (1) BIRDS EYE RELAUNCHES FINDUS CRISPY PANCAKES — British Frozen Food Federation (BFFF) (1)](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
– Iconic range comes with NEW look and revitalised recipe –
Leading frozen food brand, Birds Eye, has announced it is bringing Findus Crispy Pancakes back with new recipes and a new design, following the recent announcement of the freezer favourite’s demise.
In 2015, Nomad Foods, which also owns Iglo Group and consequently Birds Eye, purchased the European arm of the Findus brand and the UK rights to Findus Crispy Pancakes.
A retro classic, having graced British freezers for over 40 years, Birds Eye is relaunching the range in May – four months after it was announced it would be discontinued. The news sparked a wave of nostalgia across the nation, with Brits crying out for the product – and a piece of their childhood – to be saved.
The new range will be available in four recipes – Cheese; Ham & Cheese; Beef & Onion and Chicken, Bacon & Sweetcorn.
The new packaging retains elements of the much-loved design of the old brand to ensure stand-out in the freezer aisle.
Birds Eye UK Marketing Director, Steve Chantry, comments: “Findus Crispy Pancakes have been family favourites for generations. The iconic tea-time treat is now valued at around £2m, so it is an exciting step for Birds Eye to be able to bring back a product that has been loved by Brits for almost four decades.
At Birds Eye, heritage is important to us, so we want Brits to be able to enjoy something from their past well into their future. We’re confident that the new recipes and design will drive incremental sales as we remind Brits why they fell in love with the freezer staple in the first place.”
The Findus Crispy Pancakes range will be available from 8th May with a RRP of £1.00 from Asda, and Morrisons.
Birds EyeFindus Crispy Pancakes
Related Articles & Webinars
Jan 29th, 2024
4 mins
Jun 20th, 2024
2 mins
METTLER-TOLEDO ACHIEVES CARBON NEUTRAL STATUS FOR THE 5TH YEAR AND SETS FURTHER SUSTAINABILITY GOALS
Jun 20th, 2024
5 mins
AR RACKING AND EMERGENT COLD LATAM: THE LARGEST STORAGE PROJECT IN LATIN AMERICA
Jun 20th, 2024
3 mins
TRANSAID'S NEWCASTLE TO EDINBURGH AND CYCLE KENYA 2024
Jun 19th, 2024
3 mins
MAGNAVALE UNVEILS UPGRADE OF CONTRACT PACKING CAPABILITIES
Jun 19th, 2024
3 mins
NICHIREI LOGISTICS GROUP TO ANNOUNCE ACQUISTION SOLIDIFYING ITS LEADERSHIP IN FOOD LOGISTICS
Jun 19th, 2024
9 mins
TIP CONTINUES ITS SUPPORT FOR CUSTOMERS ELECTRIFICATION JOURNEYS, TRIALLING A SOLAR-POWERED REFRIGERATED TRAILER
Dec 9th, 2021
2 mins
Fareshare and Frozen
Nov 1st, 2021
3 mins
Lumina Intelligence give cautious optimism with menu counts increasing season-on-season in the latest BFFF industry webinar
Sep 22nd, 2021
1 min
TRANSPORT AND GROUPAGE BREXIT SUPPORT SESSION
Sep 16th, 2021
1 min
FROZEN OPPORTUNITIES PRESENTED BY HFSS RECORDING
Aug 19th, 2021
1 min
The Future of Imports Recording
Jul 22nd, 2021
1 min
Integrating Social Value into your business recording
May 20th, 2021
1 min
KANTAR - THAWING OF LOCKDOWN RESTRICTIONS
FAQs
In 2016, all Findus products were removed from UK supermarkets. In 2019, a new recipe and name were introduced for Findus' crispy pancakes.
What happened to Findus frozen food? ›
The iconic Findus name will disappear from supermarket aisles under a rebranding exercise. It comes after its frozen lasagne was found to contain up to 100 per cent horsemeat instead of beef during the scandal three years ago.
Did Birds Eye take over Findus? ›
In 2015, Nomad Foods, which also owns Iglo Group and consequently Birds Eye, purchased the European arm of the Findus brand and the UK rights to Findus Crispy Pancakes.
Can you cook bird's eye crispy pancakes in an air fryer? ›
Pre-heat to 200°C for 3 1/2 minutes. Place product in basket (max. 2 pancakes) and place in preheated air fryer.
Where do they sell crispy pancakes? ›
Birds Eye 4 Crispy Pancakes Minced Beef & Onion 250G - Tesco Groceries.
Who owns Birds Eye? ›
Birds Eye is an international brand of frozen foods founded in the USA and now owned by Conagra Brands in the United States, by Nomad Foods in Europe, and Simplot in Australia. Birdseye Seafood, Inc. Chicago, Illinois, U.S.
Does Gordon Ramsay ever eat frozen food? ›
Definitely not worth 6$. I was not impressed,” she said. Chef Ramsay, once told “Bon Appetit” that he wouldn't eat any frozen meal because they all taste the same, and it's easy to prepare “a quick meal using fresh produce, such as a simple stir-fry.”
What were the original flavours of Findus crispy pancakes? ›
They were particularly popular in the 1970s and 1980s, and were often served up alongside other retro classics such as Angel Delight and potato smileys. They used to come in cheese, ham and cheese, and beef flavours - but these have now been scrapped and replaced with new flavours.
Where is Findus sold? ›
We manufacture, sell and distribute a range of branded frozen food products across 13 European countries with the United Kingdom, Italy, Germany, Sweden and France representing our five largest markets.
What happened to crispy pancakes? ›
Findus Crispy Pancakes
But in 2019 the snacks were axed and replaced with a new name and new updated fillings.
Many people developed innovative food-freezing techniques, including Enoch Piper, William Davis, and Daniel E. Somes. However, Clarence Birdseye is credited with inventing in 1924 the quick freezing method, which produces the type of frozen foods that we know today.
Who did Birds Eye sell to? ›
In 1927, he patented the multiplate freezing machine which was used as the basis for freezing food for several decades. In 1929, Birdseye sold his company and patents for $22 million (approximately $335 million in 2021 dollars) to Goldman Sachs and the Postum Company, which eventually became General Foods Corporation.
Who bought Findus? ›
Nomad subsequently purchased the Findus Group in November 2015. The acquisition meant Findus' operations in Italy owned by Iglo were reunited with those in the rest of continental Europe and Scandinavia under the same ownership.
What is the name of the crispy pancakes? ›
Khanom buang, a Thai dish often sold by street vendors, called "crispy pancakes" in English.
How many calories are in Findus crispy pancakes? ›
Crispy Pancake, Minced Beef & Onion
Typical Values | Per 100g | pancakes oven baked (115g) |
---|
Calories | 654.9kj | 753.1kj |
| 156.5kcal | 180kcal |
Total Fat | 2.4g | 2.8g |
Saturated Fat | 0.6g | 0.7g |
6 more rowsSep 13, 2018
Are crispy pancakes vegetarian? ›
These Birds Eye Crispy Pancakes are made with tasty, fresh tomato sauce and Mozzarella. So enjoy these revamped frozen snacks! Our frozen pancakes are made with no artificial colours or flavours and are suitable for vegetarians.