WHATCHAMACALLIT Brand Releases New WHOZEEWHATZIT Bar (2024)

HERSHEY, Pa., Jan. 25, 2021 /PRNewswire/ -- The Whozeewhatzit bar, the Whatchamacallit brand's first new bar in a decade, takes wacky, crazy, crunchy and chewy to a new level. The brand new bar, which has an added peanut butter crème layer and delicious rice crisps, all covered in a chocolatey candy, will be available nationwide starting February 2021.

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Last year, the Whatchamacallit brand called on fans to submit their most creative naming ideas for the new bar and the stakes were high – $5,000 and a year's supply. After 43,000+ entries, the Whatchamacallit branddeclared the name Whozeewhatzit, submitted by Lisa M. from Framingham, Mass., the winner.

"The new Whozeewhatzit bar has all the wacky, crazy, chew-tastic perks that Whatchamacallit fans love, plus a few more," said Jenna Hamm, Whatchamacallit Brand Manager. "There were lots of great submissions but none that captured the bar's irresistible characteristics while still paying homage to the beloved Whatchamacallit brand quite like the name Whozeewhatzit."

Can't wait to get your hands on the new Whozeewhatzit bar? You can find them in a 1.5 oz. standard size (SRP $1.11) and a 3 oz. king size (SRP $1.66) at retailers nationwide beginning February 2021.

The Whozeewhatzit bar – it's almost as much fun to say as it is to eat!

*Pricing is at the sole discretion of the retailer, SRPs are based off of historical data averages at a total class of trade level.

For more information check out and follow:

Twitter: https://twitter.com/whatchamacallit

Instagram: https://instagram.com/whatchamacallit_bar

Facebook: https://facebook.com/whatchamacallitbar

About The Hershey Company
The Hershey Company is headquartered in Hershey, Pa., and is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people and enduring commitment to help children succeed. Hershey has approximately 16,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive $8 billion in annual revenues, including such iconic brand names as Hershey's®, Reese's®, Kit Kat®, Jolly Rancher®, Ice Breakers®, SkinnyPop®, and Pirate's Booty®.

For more than 125 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on helping children succeed.

To learn more visit www.thehersheycompany.com

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SOURCE The Hershey Company

WHATCHAMACALLIT Brand Releases New WHOZEEWHATZIT Bar (3)

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WHATCHAMACALLIT Brand Releases New WHOZEEWHATZIT Bar (2024)

FAQs

WHATCHAMACALLIT Brand Releases New WHOZEEWHATZIT Bar? ›

Whozeewhatzit has the same basic framework as Whatchamacallit: a crispy base with a layer of another flavor on top, all coated in chocolate. But in the case of Whozeewhatzit, the crisp is chocolate and the flavored layer is peanut butter creme instead of caramel.

What is the new Whatchamacallit bar? ›

In 2021 Hershey's unveiled the Whozeewhatzit bar featuring the chocolate, cocoa crisps, crisped rice, and peanut butter ingredients of the Thingamajig bar from 2009.

What's in a Whozeewhatzit? ›

The WHOZEEWHATZIT Chocolate Candy Bar is packed with chocolatey crisp and smooth peanut butter wrapped in rich chocolate. Its attention-grabbing name was submitted by Hershey candy super-fan Lisa M.

What did they rename the Whatchamacallit? ›

After 43,000+ entries, the Whatchamacallit brand declared the name Whozeewhatzit, submitted by Lisa M. from Framingham, Mass., the winner. "The new Whozeewhatzit bar has all the wacky, crazy, chew-tastic perks that Whatchamacallit fans love, plus a few more," said Jenna Hamm, Whatchamacallit Brand Manager.

Who makes Whozeewhatzit? ›

In 1987, the Whatchamacallit formula was modified to include chocolate and peanut-flavored crisps nestled below a layer of caramel. Hershey's, the makers of the Whatchamacallit and Whozeewhatzit, hit the nail on the head with this new offering.

Are Whozeewhatzit the same as Whatchamacallit? ›

Whozeewhatzit has the same basic framework as Whatchamacallit: a crispy base with a layer of another flavor on top, all coated in chocolate. But in the case of Whozeewhatzit, the crisp is chocolate and the flavored layer is peanut butter creme instead of caramel. The chocolate is still chocolate.

What is the oldest candy bar still made today? ›

Fry & Sons and currently manufactured by Cadbury. Launched in 1866—nineteen years after Fry's created the first moulded, solid chocolate eating bar (in 1847)— Fry's Chocolate Cream is the first mass-produced chocolate bar and is the world's oldest chocolate bar brand.

What candy does not exist anymore? ›

Krackle Bar - This product is only available in the Hershey Miniatures Bulk Mix. Life Savers Wild Cherry Candy - we can't believe this either... Marathon Bar - In 1981, after an 8-year run, the braided caramel 8" candy bar was retired. It remains one of the most requested discontinued candy bars of all time.

What was the original whatchamacallit candy bar? ›

In 1978, The Hershey Company introduced WHATCHAMACALLIT Bars made of peanut butter crisp coated in a thin layer of chocolate.

What was the old name for Snickers? ›

Snickers was introduced by Mars in 1930 and named after the Mars family's favorite horse. Initially marketed as "Marathon" in the UK and Ireland, its name was changed to Snickers in 1990 to align with the global brand, differentiating it from an unrelated US product also named Marathon.

What's the difference between a Whatchamacallit and a thingamajig? ›

A Whatchamacallit is a Hershey's candy bar with milk chocolate coating, peanut butter flavored cookie crisps and caramel. A Thingamajig is a Hershey's candy bar with chocolate, cocoa crisps, and peanut butter. So what's the main difference? Caramel.

Why is it called a Whatchamacallit? ›

Whatchamacallit, a shortened version of "what you may call it", may refer to: Whatchamacallit, a placeholder name used for something whose name is unknown. Whatchamacallit (candy), a candy bar made by The Hershey Company.

Does a Whatchamacallit have peanut butter in it? ›

I love Whatchamacallit candy bars! They're the perfect blend of a peanut butter crispy center coated by luscious chocolate. A satisfying chocolaty crunch in every bite.

What are dime bars called now? ›

Dime (Now Daim)

It was first given the Norwegian phonetic version of the name “Dajm” and stayed with the chocolate brand until 1990 when the spelling was changed to the well-known ”Daim” worldwide.

What is another candy bar like Whatchamacallit? ›

The bar is described as having all the goodness of the Whatchamacallit but with the addition of a peanut butter crème layer and rice crisps — the Whozeewhatzit is essentially an evolved form of the Whatchamacallit.

What is an Abba Zabba bar? ›

Abba-Zaba is a taffy candy bar with peanut butter center, made by the Annabelle Candy Company in Hayward, California.

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