Understanding Skin Deep® ratings || Skin Deep® Cosmetics Database | EWG (2024)

Understanding Skin Deep® ratings

Every product and ingredient in Skin Deep® gets a two-part score – one for hazard and one for data availability.


Hazard Score

Best

Understanding Skin Deep® ratings || Skin Deep® Cosmetics Database | EWG (1)

Understanding Skin Deep® ratings || Skin Deep® Cosmetics Database | EWG (2)

Understanding Skin Deep® ratings || Skin Deep® Cosmetics Database | EWG (3)

Worst

The Skin Deep ingredient hazard score, from 1 to 10, reflects known and suspected hazards linked to the ingredients.

Understanding Skin Deep® ratings || Skin Deep® Cosmetics Database | EWG (4)

A product’s hazard score is not an average of the ingredients’ hazard scores. It is calculated using a weight-of-evidence approach that factors in all of the hazards or health impacts associated with the ingredients. To see details of how our hazard scores are calculated, see the “Hazard Ratings” section of our methodology.


Data Availability

The Skin Deep data availability rating reflects the number of scientific studies about the product or ingredient in the published scientific literature. Not all ingredients are equal when it comes to safety data. Some have been studied extensively. For others there is only a modest volume of research, and still others have not been assessed at all. The data availability rating indicates the scope of data on which EWG has based an ingredient and/or product score.

Overall Product Score

To calculate a product score, we review individual ingredient hazards and evaluate each product in relation to the rest of the products in the Skin Deep database. The safest products score well by both measures, with a low hazard rating and a fair or better data availability rating.

What does the EWG VERIFIED® mark mean?

Understanding Skin Deep® ratings || Skin Deep® Cosmetics Database | EWG (8)

The EWG VERIFIED® mark on a product indicates that the product meets EWG’s strictest standards for transparency and health.

Understanding Skin Deep® ratings || Skin Deep® Cosmetics Database | EWG (9) Avoids EWG's Ingredients of concern

EWG VERIFIED products cannot contain any ingredients on EWG’s “Unacceptable” list, which includes ingredients with health, ecotoxicity and/or contamination concerns.

Understanding Skin Deep® ratings || Skin Deep® Cosmetics Database | EWG (10) Full transparency

EWG VERIFIED products must meet EWG’s standards for ingredient disclosure on the label; products with the VERIFIED mark are made by manufacturers that have been fully transparent with EWG about that product’s ingredients, including fragrance ingredients.

Understanding Skin Deep® ratings || Skin Deep® Cosmetics Database | EWG (11) Good manufacturing practices

EWG VERIFIED product manufacturers must develop and follow current good manufacturing practices to further ensure the safety of their products.

Understanding Skin Deep® ratings || Skin Deep® Cosmetics Database | EWG (12)

Ingredient Concerns

Cancer: Ingredients linked to cancer in government, industry or academic studies or assessments.

Developmental and reproductive toxicity: Ingredients linked to developmental and reproductive toxicity, a broad class of health effects that range from infertility and reproductive organ cancers to birth defects and developmental delays in children.

Allergies and immunotoxicity: Ingredients linked to harm to the immune system, a class of health problems that manifest as allergic reactions or an impaired capacity to fight disease and repair damaged tissue in the body.

Use restrictions: Ingredients restricted or prohibited for use in cosmetics, according to industry safety guidelines, government requirements or guidance from the U.S., EU, Japan or Canada.

Endocrine disruption: Ingredients may affect the proper functioning of the body's hormone system.

Neurotoxicity: Ingredients linked to harm to the brain and nervous system, a class of health problems that can range from subtle developmental delays to chronic nerve degeneration diseases.

Organ system toxicity: Ingredients linked to toxicity of one or more biological systems in the body, for instance, cardiovascular, stomach and digestive track, or respiratory system, through laboratory studies or studies of people.

Biochemical or cellular level changes: Ingredients affect the body at a cellular or biochemical level, potentially leading to larger but poorly understood health implications.

Persistence and bioaccumulation: Ingredients resist normal breakdown in the environment; build up in wildlife, the food chain, and people; and linger in the body for years or even decades after exposure.

Ecotoxicity: Ingredients linked to toxicity of wildlife that may include fish, plants or other wild organisms.

Irritation: Ingredients linked to irritation of the skin, eyes or lungs.

Occupational hazards: Ingredients linked to hazards for workers exposed on the job, including immediate dangers from chemical handling, or longer-term health effects from routine occupational exposures.

Enhanced skin absorption: Ingredients may more readily absorb through the skin due to properties like penetration-enhancing abilities or small particle size, or by virtue of where they are applied on the body (on infant skin, or on lips or damaged skin).

Contamination concerns: Ingredients may be contaminated with toxic impurities, many of which are linked to cancer, according to government and cosmetic industry ingredient safety assessments or peer-reviewed studies.

Understanding Skin Deep® ratings || Skin Deep® Cosmetics Database | EWG (2024)

FAQs

Can I trust the EWG? ›

EWG Verified® recognizes products that meet EWG's strictest standards for your health. This means none of EWG's chemicals of concern. This means full transparency. This means a mark you can trust.

Do companies pay for EWG ratings? ›

To fund EWG Verified and EWG Reviewed for Science, companies pay a fee to participate. Q: What is the cost of EWG Reviewed for Science? A: The cost depends on the size of the company, the number of products being assessed and the timeline. Our consultancy engagements range from one month to a year in duration.

How to find EWG score? ›

Enter the ingredients in EWG's Build Your Own Report tool to get an approximate score for that product.

How does EWG Skin Deep work? ›

How do you score ingredients and products in EWG's Skin Deep®? Skin Deep® presents two ratings for products and ingredients, a hazard rating and a data availability rating. The hazard score, a 1-10 scale from low to high hazard, reflects known and suspected hazards.

What is the controversy with EWG? ›

Mainstream scientists have criticized Environmental Working Group for some of its campaigns. A poll of experts in toxicology—the study of the effects of potentially damaging chemicals—found that those familiar with EWG believe it overstates the risks of chemical uses.

What do dermatologists think of EWG? ›

Zoe Draelos, a consulting professor at the Duke University School of Medicine and spokesperson for the American Academy of Dermatology, who also tests sunscreen products in her laboratory, applauds the EWG for looking at the safety and effectiveness of sunscreens, but feels the group is making unfair “sweeping ...

What site is better than EWG? ›

Top 7 Competitors & Alternatives to ewg.org

The closest competitor to ewg.org are heb.com, incidecoder.com and skinsafeproducts.com. To understand more about ewg.org and its competitors, sign up for a free account to explore Semrush's Traffic Analytics and Market Explorer tools.

How credible is EWG? ›

The EWG is considered trustworthy insofar as they do good, transparent research on the most important ingredients in public health. There have been claims online by various sources that the EWG tends to slightly overstate the danger of an ingredient, but they do not ever understate danger.

How does EWG make money? ›

EWG is an independent nonprofit organization largely funded by individual donations and grants from charitable foundations.

Is EWG verified better than a rating? ›

An EWG Verified: For Your Health® mark on a product means that the product goes above and beyond its green rating in EWG's Skin Deep® because the company has disclosed more about its formulations and manufacturing processes.

Who runs EWG? ›

EWG co-founder and president Ken Cook explains a short history of the Environmental Working Group and his vision for EWG in the next 20 years. We're passionate, driven and ready to fight for our environment.

What is the strongest EWG? ›

The strongest EWGs are groups with pi bonds to electronegative atoms: Nitro groups (-NO2) Aldehydes (-CHO) Ketones (-C=OR)

Is EWG rating legit? ›

The EWG VERIFIED® mark on a product indicates that the product meets EWG's strictest standards for transparency and health. EWG VERIFIED products cannot contain any ingredients on EWG's “Unacceptable” list, which includes ingredients with health, ecotoxicity and/or contamination concerns.

Where does the EWG get their data? ›

Where did the data in your database come from? EWG requested water contaminant data from public and environmental health agencies in all 50 states and the District of Columbia. We then compiled the over 31 million records we received.

How much is EWG verified? ›

By submitting an application to the EWG VERIFIED™️ program, you agree to a $250 per product evaluation fee.

Is EWG Healthy Living legit? ›

The EWG's Healthy Living app was developed by the Environmental Working Group (EWG), a nonprofit organization dedicated to improving chemical safety in the US, to provide you with answers. EWG pushes industries to adopt their standards and to say no to harmful chemicals.

Who funds the EWG? ›

EWG is an independent nonprofit organization largely funded by individual donations and grants from charitable foundations.

Is the EWG tap water database legit? ›

The database displays information about the chemical and radioactive contaminants detected in drinking water, and how these concentrations compare to federal legal limits and health guidelines. EWG has been collecting and analyzing tap water quality data since 2003.

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