Taylor Swift's Super Bowl outfit, NFL looks, and where to shop them (2024)

Last September when Taylor Swift attended a Kansas City Chiefs home game, she changed NFL in many ways. Her romance with Chiefs tight end Travis Kelce opened up a whole new chapter for America. Attending 12 games of the football season, the singer songwriter made heads turn with her appearances. At her Super Bowl 2024 appearance on February 12, Taylor Swift once again stole the show as she flew down from Tokyo, Japan to support her boyfriend at his crucial championship game.

Swift, who has been in the midst of her wildly popular Eras Tour, wrapped up a four-day stop in Japan on Saturday, the day before Super Bowl 58. She arrived in Las Vegas on time to watch Kelce’s Kansas City Chiefs take on the San Francisco 49ers. From netizens to NFL experts, everyone had been discussing whether the singer would be able to make her 13th appearance (yes, 13 is her lucky number!) for the Chiefs’ game, and she did!

The hype around the singer’s attendance had been so extensive that the Embassy of Japan in Washington, D.C. also jumped on the bandwagon in to issue a statement reassuring fans that it was possible for Swift to “wow Japanese audiences and still make it to Las Vegas to support the Chiefs.” The statement also maintained that despite the 12-hour flight and a 17-hour time difference, the singer could make it in time for the game if she departed Tokyo in the evening after her concert.

Taylor not only arrived at the Super Bowl game but also brought several of her celebrity friends along to cheer for her boyfriend. She was accompanied by her mom Andrea Swift, Blake Lively, Ice Spice and Ashley Avignone. The singer made her entry into the Allegiant Stadium in Las Vegas wearing an all-black outfit that complemented Kelce’s shimmery, rockstar-worthy pre-game ensemble. Swift chose a Dion Lee corset-style crochet knit top. She was also carrying a bomber jacket by Erin Andrews.

While the game began a little slowly for the Chiefs, at one point during the game Kelce looked quite unhappy with the way things were going for his team. He was also caught screaming at head coach Andy Reid on the sideline. An antsy Kelce looked charged up from the beginning, and with Swift watching in the stands, his team clinched the big win, making his team the first repeat Super Bowl champs in 19 years and ninth overall.

Following the Chiefs’ big win, fans have been celebrating the power couple for their achievements considering Taylor recently won her fourth Grammy for Album of the Year.

There’s no denying that this NFL season — Super Bowl 2024 included — has been a Taylor Swift era. With each appearance where she cheered on Kelce from the stands, the singer made a mark with her style as well as her bonding with the footballer’s family. From her hug with Mama Kelce (Donna Kelce, Travis’ mum) to her newfound friendship with Brittany Mahomes (the wife of Kansas City Chiefs quarterback Patrick Mahomes) and her kiss with Kelce after the Super Bowl win, it has all been a never-seen-before Taylor’s version.

Following the Kansas City Chiefs’ victory at the Super Bowl, here’s a look at Taylor Swift’s looks from the Super Bowl 2024 as well as all the other NFL games she attended.

Taylor Swift’s Super Bowl 2024 look

Taylor Swift was in the stands at Super Bowl 58 looking her absolute best as she supported Kelce’s team with her close friends. The singer continued her tradition of wearing the classic red lip and coupled it with an all-black outfit that consisted of a gorgeous crochet knit corset along with bedazzled black jeans by Area. The singer also added some gold jewellery to her look.

Taylor Swift’s NFL looks and where to buy them

September 24, 2023 – Taylor Swift’s first NFL game featuring Travis Kelce

For her first-ever appearance at a Chiefs game, Swift sported her signature red lip and crimson nails. She sported a casual look with a white button-up tank top from DÔEN and paired it up with Ksubi’s distressed denim shorts. To show her support for Kelce’s team, she also added a bright red Chiefs windbreaker to her look.

Another highlight was also her Jacquie Aiche diamond crescent earrings. A post-game video also showed the singer wearing a pair of black, red and white New Balance 550 Leather and Mesh Sneakers while leaving with Kelce.

October 1 – Taylor Swift’s squad and style

The singer attended her second Chiefs game in New Jersey at the MetLife Stadium, when the Chiefs played the New York Jets. This game was even more special as Swift attended the game with her close friends Blake Lively, Ryan Reynolds and Hugh Jackman.

For this game, the singer wore Area’s denim shorts, which reportedly were sold out in no time after she was spotted wearing them. She also wore knee-high stiletto boots by Christian Louboutin along with a relaxed black leather shirt by Gant. The chic look seemed perfect as Swift supported her boyfriend from the stands alongside her A-list Hollywood pals.

October 12 – Taylor Swift in Prada boots on game day

For her second home game in Kansas, Taylor once again wore the Chiefs merch as she opted for the windbreaker jacket from Erin Andrews’ apparel brand. She also sported a black a Balenciaga corset and and shined in some gold jewellery. For the same game, Taylor wore black Prada boots.

The windbreaker jacket immediately sold out shortly after. Designer Erin Andrews herself didn’t expect the overwhelming reception from Swifties.

“As soon as she wore it, I saw it,” said Andrews during an appearance on Late Night with Seth Meyers. “I started screaming and freaking out and singing all my favourite Swiftie songs. And then yeah, we restocked and we sold out. And thank you, thank you Taylor Swift.”

October 22 – Taylor Swift in Red (Chiefs’ Version)

At her fourth Chiefs game, Taylor was in a version of red that screamed support for Kelce’s team. She wore a classic 1990 sweatshirt from clothing brand Ellie Mae Vintage.

The singer paired it with a pleated miniskirt from Aritzia and a pair of Reformation platform loafers. Another highlight of this look was noticed by eagle-eyed fans who spotted her wearing a beaded bracelet bearing Kelce’s jersey number, 87. The jewellery item traces back to when the NFL player first attempted to woo Swift by trying to give her a friendship bracelet (an Eras tour tradition) with his phone number on it.

The singer cheered for her boyfriend alongside Brittany Mahomes and was seen enjoying the spirit of the game.

December 3 – Taylor Swift takes NFL fashion to a new high

Despite the Eras tour keeping her busy, Taylor made it to yet another Chiefs game, this time in Green Bay, Wisconsin for her fifth appearance. The singer took her NFL fashion game to another level as she wore a red Stella McCartney teddy coat along with a black turtleneck and a pleated skirt.

She completed her look with Stuart Weitzman boots. Taylor cheered for Kelce from the box alongside Brittany Mahomes and Chiefs’ tight end Blake Bell’s wife Lyndsay.

December 10 – Taylor picks another vintage sweatshirt

For the Chiefs’ December 10 match against the Buffalo Bills in Kansas City, Swift was spotted in the box wearing a vintage Chiefs sweatshirt from the ’90s. The red and black sweatshirt was sold out immediately after the singer was seen wearing it.

Taylor also added a bunch of accessories to her look, including rings from Mejuri and Mazin jewels that caught everyone’s eye.

December 17 – Pre-Christmas game look

For the Chiefs match against the New England Patriots at Gillette Stadium, ahead of Christmas, Swift wore a grey Chiefs sweatshirt along with a custom Rails mini. Another cute addition to this look was her crochet beanie with Kelce’s number 87 on it. The knit hat was handmade by a Depop seller @kuttheknit which also sold out in no time.

Kathryn Cacho, who knit the beanie, told the Kansas City Star she was “obviously super excited to see [Taylor] actually wearing it, and [that] seeing the support from her fans [was] amazing.”

December 25 – A Christmas Affair

For the Christmas game, Taylor completely leaned into the holiday spirit by wearing a Santa hat with Kelce’s jersey number emblazoned on it. As for the rest of her look, she wore a red Polo Ralph Lauren sweater along with a black and gray plaid miniskirt from Hill House Home.

She turned to Prada again for footwear, this time with heeled loafers. Underneath her Santa hat, Taylor wore a black Virginia Bow barrette and also showed off dainty “T” earrings.

December 31 – New Year’s Eve game day

For the last game of 2023, Taylor supported her boyfriend wearing a replica of his Kansas City Chiefs jacket designed by Jeff Hamilton. This jacket also became one of those significant moments when Swifties fell in love with Kelce’s green-flag energy as he left comments in form of fire and high-five emojis on Hamilton’s post about the jacket. His supportive boyfriend move was lauded by netizens. Along with the jacket, Taylor sported an all-black ensemble and Christian Louboutin boots.

January 13 – Taylor’s fashion game at the Playoffs

Braving the cold Kansas weather, Swift attended the first game of 2024 in a puffer jacket by Kristin Juszczyk. The custom jacket was specially designed with the words “Chiefs Kingdom.” She also wore a white beanie, Christian Louboutin’s Dune combat boots, and carried a black bag by Manu Atelier.

January 21 – Taylor Swift’s varsity jacket pick

For a game night in the New York cold as the Chiefs went up against the Buffalo Bills, Taylor chose a warm varsity jacket by Gant (that’s out of stock again!) and paired it with a red beanie and a Little Liffner bag.

While the singer cheered for her boyfriend in his team’s colours, his brother Jason Kelce was seen enjoying the game in a different spirit as he went shirtless and cheered for the team. At one point, he even picked up a young Swiftie to help her catch a glimpse of the singer.

January 28 – The Lucky Sweater

In a moment that will go down in history for the Taylor-Travis romance, the singer joined her boyfriend on the field for an embrace and kiss after the final game before the Super Bowl. This was a particularly special night, as it marked the Chiefs’ clinching a spot in the Super Bowl.

Taylor opted for a red sweater from pal Gigi Hadid‘s Guest in Residence line. In response, Hadid posted an Instagram Story dubbing it Taylor’s “lucky sweater”. Along with the sweater, she also wore a WEAR by Erin Andrews x BaubleBar necklace which is currently available on a waitlist.

(Main and featured images: Rob Carr/Getty Images/ Instagram/NFL/Ben Liebenberg)

Frequently Asked Questions (FAQs)

– Who was Taylor Swift with at the Super Bowl?

Taylor Swift attended Super Bowl 2024 with her close friends Blake Lively, Ice Spice and her family members including her mother Andrea Swift.

– Did Taylor Swift’s boyfriend win the Super Bowl?

Taylor Swift’s boyfriend Travis Kelce is a tight ender for the Kansas City Chiefs of the National Football League. His team won against the San Francisco 49ers during Super Bowl 58 on Sunday, February 11, 2024.

– How many times have Kansas City Chiefs won the Super Bowl?

The Kansas City Chiefs are Super Bowl champions for the third time in five seasons.

– Who was Taylor Swift hugging at the Super Bowl?

Taylor Swift celebrated the Kansas City Chiefs’ Super Bowl win by hugging her boyfriend Travis Kelce. She travelled down to the field with Travis’ mother, Donna Kelce.