How two French bakers got their product onto shelves at Starbucks (2024)

Since January 2016, Starbucks has been featuring cookies from Michel et Augustin in all of their US stores.

How did a baked-goods company that started out of a Paris apartment land a deal with one of the largest coffee chains in the world?

Starbucks CEO Howard Schultz told the story Thursday at the DealBook Conference, hosted by CNBC anchor and New York Times columnist Andrew Ross Sorkin.

"Two people show up at the front desk of Starbucks from France. They came from France!" he said. The CEO recalled that the young Michel et Augustin employees arrived at the Seattle headquarters with a fresh batch of cookies.

Starbucks Chairman and CEO Howard Schultz

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"I have such a big heart for any entrepreneurial person that's trying to do something against all odds," he continued. "And I get a call saying, 'Howard, it's a crazy thing. These two people have arrived from France and all they want to do is give you a sample of their cookie.'

"How could I say no to that? It's impossible. So I left my office, I ran to the front desk … and I fell in love with these two French kids."

Schultz brought them into his office and tasted the cookies with a few colleagues.

"Everybody liked [the cookies]," he told Sorkin. "And I said [to the couriers], 'You know what? This is your day. You are going to have your cookies in every Starbucks store in 30 days.' And that's what happened."

Seems like 80% of success really is just showing up ... with cookies.

How two French bakers got their product onto shelves at Starbucks (2024)

FAQs

Where does Starbucks get their chocolate chip cookies from? ›

Since January 2016, Starbucks has been featuring cookies from Michel et Augustin in all of their US stores. How did a baked-goods company that started out of a Paris apartment land a deal with one of the largest coffee chains in the world?

Who owns Starbucks? ›

Starbucks (SBUX) Ownership Overview

The ownership structure of Starbucks (SBUX) stock is a mix of institutional, retail and individual investors. Approximately 58.66% of the company's stock is owned by Institutional Investors, 2.41% is owned by Insiders and 38.93% is owned by Public Companies and Individual Investors.

Where does Starbucks source their cocoa? ›

In FY21, Global Coffee, Tea and Cocoa, the company's global coffee sourcing team, purchased 10 million kilograms of segregated cocoa beans from Starbucks dedicated cooperatives in the Ivory Coast through our Tier 1 supplier, Cargill.

Who makes Starbucks chocolate? ›

And it tastes great, too. The chocolate was designed in consultation with The Artisan Confections Company, the subsidiary of The Hershey Company that owns the artisan chocolate brands Dagoba Organic Chocolate, Joseph Schmidt Confections and Scharffen Berger Chocolate Maker.

Does Pepsi own Starbucks? ›

In 1994, Starbucks and PepsiCo formed the North American Coffee Partnership (NACP), a joint venture created to develop and distribute Starbucks branded products, starting with the iconic Frappuccino® bottled coffee drink.

Who is the biggest shareholder of Starbucks? ›

As of mid-2024, The Vanguard Group was Starbucks' largest shareholder. The large asset manager held 9.5% of the coffee company's outstanding shares worth almost $10 billion. Vanguard doesn't directly own those shares; it holds them in mutual funds and exchange-traded funds it manages on behalf of its clients.

Why is Starbucks called Starbucks? ›

While researching names of mining camps on Mt. Rainier, one of the best known landmarks near Seattle, Terry came across “Starbo,” which eventually led the team back to where they'd started. In “Moby-Dick,” the name of the first mate on the Pequod was, you guessed it, Starbuck. A brand was born.

Where are chocolate chip cookies from? ›

The original recipe was created in the late 1930s by Ruth Wakefield who famously ran the Toll House restaurant in Whitman, Massachusetts. The delicious mix of crispy cookie and melted chocolate chunks first appeared in her 1938 cookbook “Tried and True,” and was intended to accompany ice cream.

Are Starbucks cookies frozen? ›

The reality of our “fresh” food is that weekly shipments of baked goods and sandwiches are sent to each Starbucks store weekly. These shipments all come in the form of dozens of frozen baked goods. Sadly for customers realization, we do not make each and every pastry in the morning to produce the freshest goods.

Does Starbucks use cookies? ›

COOKIES THAT SEND INFORMATION TO US

These are the cookies that we set on a Nestlé Site and they can only be read by that site. This is known as a "First Party" cookie. We also place cookies on brand ads which are placed on other websites owned by third parties (e.g. Facebook).

What is the name of the chocolate chip drink at Starbucks? ›

Double Chocolaty Chip Crème Frappuccino® Blended Beverage: Starbucks Coffee Company.

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