How high is the brand awareness of Dr Pepper in the United States?
When it comes to soft drink drinkers, brand awareness of Dr Pepper is at 92% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dr Pepper in the United States?
In total, 49% of U.S. soft drink drinkers say they like Dr Pepper. However, in actuality, among the 92% of U.S. respondents who know Dr Pepper, 53% of people like the brand.
What is the usage share of Dr Pepper in the United States?
All in all, 46% of soft drink drinkers in the United States use Dr Pepper. That means, of the 92% who know the brand, 50% use them.
How loyal are the drinkers of Dr Pepper?
Around 38% of soft drink drinkers in the United States say they are likely to use Dr Pepper again. Set in relation to the 46% usage share of the brand, this means that 83% of their drinkers show loyalty to the brand.
What's the buzz around Dr Pepper in the United States?
In October 2022, about 30% of U.S. soft drink drinkers had heard about Dr Pepper in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 33%, meaning at the time of the survey there's some buzz around Dr Pepper in the United States.
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