Corelle Brands Becomes Instant Brands with Increased Focus on Innovation and Consumer Engagement #MadeforTogether (2024)

DOWNERS GROVE, Ill., Feb. 3, 2021 /PRNewswire/ --Instant Brands President and CEO Ben Gadbois, who oversees the growing portfolio of iconic brands such as Pyrex®, Instant®, Corelle®, CorningWare®, Chicago Cutlery®, SnapWare® and Visions®, has created a new unifying platform for the company - "#MadeforTogether." Mr. Gadbois has assembled a team of exceptional and diverse leaders to transform Instant Brands (the "Company") into a global consumer-led, innovation-driven company, focused on delighting consumers.

"2020 was a year that further unified us as one team as we worked together, leveraging our shared values," said Mr. Gadbois. "We have been inspired by how consumers around the world engaged and shared with us. This experience clarified that our mission across our portfolio of iconic brands is #MadeforTogether. It represents how important it is to help people create connections and memories through that instant of 'together' using our great brands and products. In 2021, our company plans on wowing consumers with more innovation than ever before. We are ready for an incredible future as Instant Brands, with all of our great employees and partners around the world."

Mr. Gadbois was named President and Chief Executive Officer in June 2020 and brings more than 25 years of experience driving global growth for leading consumer brands. Prior to his current role, he served as Global President and Chief Operating Officer of Spin Master, where he was instrumental in guiding the company through transformative acquisitions and its successful initial public offering in 2015. Previously, he was also President for several Newell businesses and brands, including Sharpie® and Rubbermaid®.

In his first seven months at the helm, Mr. Gadbois has reorganized the company into four global business units and centers of excellence, expanded the company's global footprint and hired diverse, best-in-class talent empowered to accelerate the Company's transformation.

About Instant Brands
Owned by Cornell Capital LLC and headquartered in Downers Grove, Illinois, Instant Brands and its affiliates design, manufacture and market iconic small kitchen appliances and houseware products worldwide. Its well-recognized and respected brands, including Pyrex®, Corelle®, Instant Pot®, CorningWare®, Snapware®, Chicago Cutlery®, and Visions®, have been creating connections and memories in the homes of families across the world for over 100 years. The company employs approximately 2,300 people globally at locations in 11 countries, including several manufacturing and distribution operations in Europe, North America and Asia-Pacific regions.

Contact:
Amy Cheronis
[emailprotected]
+1.312.493.9949

SOURCE Instant Brands

Corelle Brands Becomes Instant Brands with Increased Focus on Innovation and Consumer Engagement #MadeforTogether (1)

Related Links

https://corporate.instantbrands.com

Modal title

Corelle Brands Becomes Instant Brands with Increased Focus on Innovation and Consumer Engagement #MadeforTogether (2024)

FAQs

When did Instant Brands acquire Corelle? ›

On March 4, 2019, the company announced it had entered into a merger agreement with Instant Brands, maker of the Instant Pot kitchen appliance, and Corelle's chief executive would become the chief executive of the merged company while Instant Brands founder Robert Wang would become the merged company's "chief ...

Is Corelle going out of business? ›

NEW YORK -- Instant Brands, the maker of Instant Pot, Corelle, and Pyrex, among other products, has filed for bankruptcy.

Is Instant Brands going out of business? ›

Instant Brands filed for Chapter 11 in June, citing macroeconomic conditions beyond its control, specifically the pandemic and global supply chain issues. The company's debt had reached $512 million at that time, according to court documents. The company expects to exit Chapter 11 by the end of this month.

What is the mission of Instant Brands? ›

ABOUT US. From the versatility of Corningware to the strength of Pyrex to the modern simplicity of Instant Pot, our brands help in different ways, with one goal: to make togetherness easier.

Is Corelle part of Instant Brands? ›

Instant Brands emerges from chapter 11 as Corelle Brands.

What is the history of Instant Brands? ›

The company was founded by Robert Wang, Yi Qin, and three other Canadian partners in 2009. They are the distributor and designers of the Instant Pot and other products sold under the Instant Brands name. Double Insight Inc. Its subsidiaries were merged and consolidated under the title "Instant Brands".

Should I get rid of my old Corelle dishes? ›

Corelle products purchased after 2005 are safe and comply with FDA regulations. Now, if you have any older dishes, that gets a little trickier. You'll want to avoid eating off of older Corelle dinnerware if it shows obvious signs of deterioration; if the glaze is worn, if the paint is melting or chipping, etc.

Is Corelle now made in china? ›

Where is Corelle® Stoneware® dinnerware manufactured? Corelle® Stoneware® dinnerware is manufactured in China.

Is Corningware going out of business? ›

If you own a Pyrex measuring cup and other Pyrex tempered glass kitchenware, you might have to stock up soon. Instant Brands, the parent company of Pyrex, Instant Pot, Corelle, Snapware, Corningware, Visions, and Chicago Cutlery, filed for bankruptcy protection earlier this week, making news headlines worldwide.

Who are the new owners of Instant Brands? ›

Last June, while majority-owned by private equity firm Cornell Capital, Instant Brands filed for Chapter 11. In October private equity firm Centre Lane Partners acquired the company after a competitive bankruptcy auction.

Why is Pyrex going out of business? ›

The maker of Pyrex glassware and Instant Pot multicookers has filed for bankruptcy protection, with as much as $1bn (£790m) in liabilities. Instant Brands blames high interest rates and weak demand for its problems. The company, which has more than 2,400 workers, plans to keep operating while it shakes up the business.

What is the revenue of instant brands? ›

The company's net revenue increased 55% year over year to $151.3 million, while gross profit grew 60% to $106.8 million. Net income reached $30 million, compared to $16.6 million in the year-ago period.

Is Instant Brands a publicly traded company? ›

Is Instant Brands (Downers Grove) a private or public company? Instant Brands (Downers Grove) is a Private company.

How do you identify a brand mission? ›

How to identify your brand mission. When you're ready to identify your brand mission but are unsure where to begin, take a look at the mission statements of other brands in your industry. You can draw inspiration from them to create your own unique mission statement. Your brand mission conveys why your brand exists.

What year did Corelle stop using lead? ›

If you own Corelle dinnerware from before 2005, consider removing it from your kitchen cabinets due to concerns for high levels of lead. Corelle recommends using their pre-2005 dishes as quote “decorative pieces.” Is it safe to eat off of dishes that might contain lead?

Why did Corelle stop making cups? ›

The glass lamination process used for Corelle® ware is ideal for making plates and bowls, but it unfortunately does not work well for cup or mug shapes. That's why we offer stoneware mugs with every Corelle® dinnerware set.

Does Corning still own Corelle? ›

Corelle is a brand of glassware and dishware. It is made of Vitrelle, a tempered glass product consisting of two types of glass laminated into three layers. It was introduced by Corning Glass Works in 1970, but is now manufactured and sold by Corelle Brands.

What brand is the same as Corelle? ›

Three brands developed by Corning Glass Works during the 20th century — Pyrex, Corning Ware and Corelle — became household names that revolutionized American kitchens and endured decades of changing consumer tastes and expectations.

Top Articles
Latest Posts
Article information

Author: Pres. Carey Rath

Last Updated:

Views: 5781

Rating: 4 / 5 (61 voted)

Reviews: 84% of readers found this page helpful

Author information

Name: Pres. Carey Rath

Birthday: 1997-03-06

Address: 14955 Ledner Trail, East Rodrickfort, NE 85127-8369

Phone: +18682428114917

Job: National Technology Representative

Hobby: Sand art, Drama, Web surfing, Cycling, Brazilian jiu-jitsu, Leather crafting, Creative writing

Introduction: My name is Pres. Carey Rath, I am a faithful, funny, vast, joyous, lively, brave, glamorous person who loves writing and wants to share my knowledge and understanding with you.