Are Crumbl Cookies the Best or the Worst? It Doesn’t Matter. (Published 2023) (2024)

FAQs

How bad are Crumbl Cookies? ›

The consumer advocacy group wrote that a chocolate chip cookie from Crumbl has a full day's worth of saturated fat and more than half a day's worth of added sugar. For customers worried about eating too many calories in one sitting, Crumbl sells a cookie cutter for $8 that evenly divides its cookies into four servings.

People say they're too soft and border on gloppy instead of gooey in the center and crisp on the edges. One Twitter user compared them to playdough. The cookies are also too sweet for many customers. Normally, I'd scoff at that kind of critique—it's a dessert!

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Last year, the Department of Labor accused Crumbl of violating child labor laws. You may think no one will notice or that it's not a big deal, but follow employment law and double-check with a qualified employment attorney if you're not certain.

From day one, it was important to them that Crumbl customers see their cookies being mixed, balled, baked and dressed in real-time. Equally as important were the high-quality ingredients used in each unique batch.

Crumbl Cookies filed a suit in May 2022 against Dirty Dough. The suit alleged that Dirty Dough infringed on Crumbl Cookies, producing products “similar to Crumbl's in both expression and look and feel.” The suit also called out Dirty Dough's packaging as “confusingly similar to Crumbl's packaging.”

How Long Are Crumbl Cookies Good For? They are typically good for about 2-3 days when stored at room temperature in an airtight container. When stored in the freezer, they can last for up to 2-3 months without significant loss of quality.

Crumbl's average unit volumes and average store profitability both declined last year. By growing units so quickly, however, the brand has spread demand for cookies among a larger number of locations. And it has opened the door to troubled locations. The worst performing location lost $241,554 last year.

Crumbl Cookies's alternatives and competitors. See how Crumbl Cookies compares to similar products. Crumbl Cookies's top competitors include Love&Cookies, Tiff's Treats, and Fancypants Baking Co.. Love&Cookies operates as a gourmet cookie company.

The quick service, fresh lineup of cookies each week and the pink box they're packaged in all make Crumbl feel like they're providing you with more than just a sweet treat—they're providing you with an entire cookie experience. There's no denying Crumbl's success.

Its Item 19 reports average store revenue last year from 571 stores was $1.16 million, down from 2022's $1.8 million. That's a 37 percent decrease year over year. This is the first year Crumbl's AUVs declined, according to previous FDDs. The 2022 AUV included 324 units that were open the entirety of the year.

Why is Crumbl cookie getting shut down? ›

And in February, Crumbl Cookies bid farewell to its Victorville, California location. The store was reportedly closed due to underperformance, Victor Valley News Group reported.

Crumbl co-founder Sawyer Hemsley commented on the post announcing the change, “This means there will be a fun new flavor in place of Classic Pink Sugar every week! This will allow a lot more cookie profiles to rotate on our menu yearly.” It's not the first time Classic Pink Sugar has been removed from the main menu.

With all their piled toppings, the cookies are too heavy and wide to bite comfortably into. Yet, inexplicably, Crumbl does not ask if you want forks or knives with your order. They don't even provide them in a public location to grab on your way out, ostensibly encouraging customers to eat their cookies at home.

Some of the most popular Crumbl cookie flavors include the Honey Cake with Teddy Grahams and Birthday Cake. In recent weeks, some of Crumbl's featured recipes include S'mores, Snickerdoodle Cupcake, Iced Oatmeal, Raspberry Danish, Cookie Butter Lava, Cotton Candy, Dulce de Leche, Brookie, Oatmeal Raisin, and more.

The original, large Crumbl cookie measure about 4.25 inches in diameter. According to Fast Food Club, the new mini Crumbl cookies measure about 2.5 inches across.

Our cookies are meant to be crispy on the outside and gooey on the inside but not undercooked. If your cookies seem undercooked, please contact Customer Assist using the chat bubble 💬 at crumblcookies.com/contact. We want to make a report with your feedback!

They were founded by 2 Mormon cousins in Utah. I know they were founded by cousins. I just didn't know they were Mormons. I believe they tend to have a sweet tooth.

Absolutely! My point is this: I ate a cookie every day, it only added 130 calories per day and on a 1800 calorie/day plan it's a very small part overall! If you ate something that's perceived as not healthy, that's okay! One cookie doesn't change your diet plan all that much.”

Crumbl Cookies Milk Chocolate Chip Cookie (0.5 cookie) contains 41g total carbs, 40g net carbs, 15g fat, 4g protein, and 320 calories.